Project: Tara Retirement
At Tara Retirement Home, our mission is to promote independence, social engagement, and optimal health for seniors, empowering them to live fulfilling lives through compassionate, family-style care.
About the Project:
Our clients’ branding design incorporates several meaningful elements: stars symbolizing aspiration, a sun radiating warmth and welcome, and an outline of the retirement home with two pillars representing strength and enlightenment.
The star graphics were inspired by the name ‘Tara’ which carries echoes of regality, wisdom, and the connection between the earthly and the divine, reflecting its diverse linguistic and cultural heritage.
We enhanced the brands professionalism, purpose, strategic focus and messaging to better align with their target audience.